funds marketing

Placing common, perpetual preferred, and convertible preferred equity securities.

HFFS provides private equity fundraising and institutional marketing services for public and private real estate companies, with a primary focus on opportunity and value-add real estate funds. We have distinguished ourselves by taking on, and successfully completing, the most challenging assignments – first-time discretionary funds, as well as follow-on discretionary funds and/or funds seeded with partially-specified portfolios.

Our long-standing capital relationships with public and corporate pension funds, endowments and foundations provide us a working knowledge of institutional investors' decision-making processes, legal concerns and structuring preferences. HFFS maintains an interactive, proprietary database with over 1,100 institutional capital sources and their investment preferences.

Our Expertise

It is HFFS' unique expertise in the combined areas of: (1) real estate equity and debt capital markets; (2) real estate operations; and (3) institutional investment practices, that gives our firm distinct competitive advantages. Our contacts and reputation in the industry have allowed us to repeatedly execute capital raising programs and establish long-term institutional relationships for our clients.